What is the JEMpire

If you've heard the phrase "Welcome to the JEMpire," you might be wondering... what exactly is the JEMpire?

The short answer? It's us. It's you. It's every person who believes in the power of wellness to change lives.

At JEM Wellness Brands, the JEMpire is more than a company — it’s a movement. A community. A collective of passionate people who wake up every day with one mission: to help others feel strong, confident, and well — in body, mind, and spirit.

We’re the people who coach a member through their final rep. We’re the ones who hand a client the mirror and watch their confidence bloom. We’re the healing hands that relieve tension, restore calm, and bring people back to themselves.

We operate some of the most trusted wellness brands in the world — from Crunch Fitness to European Wax Center to Massage Envy — but our identity runs deeper than any logo. The JEMpire is built on shared purpose, powered by service, and driven by a belief that when people feel better, they live better.

So what is the JEMpire?

It’s resilience in action. It’s excellence on display. It’s service with heart. It’s transformation you can feel.

It’s a place where careers have purpose, teams feel like family, and wellness isn’t just a product — it’s a promise.

And we’re just getting started.

Welcome to the JEMpire.We’re so glad you’re here.